Código QR (código de barras bidimensional)

The Process by Which BTS’s Star Attributes Lead to Loyalty Through Global Fans’ Need Fulfillment and Satisfaction: Implications for Tourism Marketing

This study examines the psychological mechanisms through which BTS’s perceived star attributes—expertise, authenticity, likability, and similarity—influence fan loyalty within fandom-driven tourism. Anchored in activity theory and content theory of motivation, the proposed model identifies psycholog...

Fuld beskrivelse

Na minha lista:
Principais autores: Byung-ju An, Seung-hye Jung, Gui-ho Ahn, Joon-ho Kim
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-07-01
Serier:Tourism and Hospitality
Fag:
BTS fandom
star attributes
psychological need fulfillment
emotional satisfaction
tourism loyalty
cultural branding
Online adgang:https://www.mdpi.com/2673-5768/6/3/126
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker