Impact of website quality, product assortment, customer reviews, and perceived service quality on online loyalty: the role of perceived value as a mediator
The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates the relationship among the stated factors. The requir...
Đã lưu trong:
| Những tác giả chính: | , , |
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| Định dạng: | Artigo |
| Ngôn ngữ: | Inglês |
| Được phát hành: |
Taylor & Francis Group
2025-12-01
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| Loạt: | Cogent Business & Management |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2433706 |
| Các nhãn: |
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