FOCO REGULATÓRIO E CONSUMO DE BEBIDA: REDUZINDO A INTENÇÃO DE BEBER E DIRIGIR

Zhao and Pechmann (2007) used regulatory focus theory and message framing, to find an average 14.4% increase in the intention not to smoke when the campaign was consistent with the profile of individuals. In this article, we expand that study to apply regulatory focus theory to campaigns against alc...

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Manylion Llyfryddiaeth

Prif Awduron:	Valter Afonso Vieira, Eduardo André Teixeira Ayrosa
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-10-01
Cyfres:	RAE: Revista de Administração de Empresas
Pynciau:	Promotion prevention drinking emotion message
Mynediad Ar-lein:	http://rae.fgv.br/sites/rae.fgv.br/files/foco_regulatorio_e_consumo_de_bebida_reduzindo_a_intencao_de_beber_e_dirigir_2.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!