Impact of Destination Brand Experience to Increase Destination Brand Loyalty
Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Brawijaya
2024-03-01
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| coleção: | Jurnal Aplikasi Manajemen |
| Assuntos: | |
| Acesso em linha: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8094 |
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