Impact of Destination Brand Experience to Increase Destination Brand Loyalty
Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were...
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| Главные авторы: | , , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
University of Brawijaya
2024-03-01
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| Серии: | Jurnal Aplikasi Manajemen |
| Предметы: | |
| Online-ссылка: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8094 |
| Метки: |
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