THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES

This research is conducted to analyze the effect of cognition and affection factors on consumer loyalty, the object used in this research is the consumer of local fashion product Cotton Ink. The main purpose of this research is to analyze and describe the relationship between self-congruity, celebri...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Kardina Yudha Parwati, Fatchur Rohman, Astrid Puspaningrum
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	University of Brawijaya 2021-02-01
Σειρά:	Jurnal Aplikasi Manajemen
Θέματα:	self-congruity celebrity endorsement brand attitude brand loyalty
Διαθέσιμο Online:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/2086
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