BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE
Celebrity endorsement is a form of marketing communication done both online and offline as it creates a positive brand attitude. However, its effectiveness in influencing customers’ purchase decision needs to be considered. This quantitative research took the sample from 249 respondents who experien...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
University of Brawijaya
2021-02-01
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| سلاسل: | Jurnal Aplikasi Manajemen |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1744 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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