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THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG)

This study aims to analyze customer satisfaction for Tokopedia users in Bandung City. This study uses the variables customer experience and brand image to analyze the effect of these variables on customer satisfaction for Tokopedia users in Bandung City. Respondents in this study totaled 106 people....

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Autores principales: Zulganef Zulganef, Dicky Gustafianto Taruna
Formato: Artigo
Lenguaje:Inglês
Publicado: Universitas Pelita Harapan 2024-09-01
Colección:DeReMa (Development Research of Management): Jurnal Manajemen
Materias:
tokopedia
brand image
customer experience
customer satisfaction
Acceso en línea:https://ojs.uph.edu/index.php/DJM/article/view/8614
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