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EFFECTS OF CLAIM SPECIFICITY AND SOURCE CREDIBILITY ON CONSUMER TRUST AND PURCHASE INTENTION IN GREEN MARKETING

The effectiveness of green marketing messages may be conceptualised through several theoretical lenses that explore how consumers process environmental claims and the factors that influence trust and purchase decisions. This study investigates the effects of claim specificity and source credibility...

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1. autor: Yinka Ibrahim Agbeyinka
Format: Artigo
Język:Inglês
Wydane: Kwara State University, Malete Nigeria 2025-12-01
Seria:Malete Journal of Accounting and Finance
Hasła przedmiotowe:
Claim Specificity
Source Credibility
Greenwashing
Consumer Trust
Purchase Intention
Green Marketing
Dostęp online:https://majaf.com.ng/index.php/majaf/article/view/317
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