Impact of UI/UX on Shopee User Acceptance: A TAM Approach
In the digital era, e-commerce platforms such as Shopee must continually improve their user interface (UI) and user experience (UX) to enhance user acceptance and competitiveness. This study analyzes the impact of UI/UX on user acceptance of the Shopee application using the Technology Acceptance Mo...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Asosiasi Doktor Sistem Informasi Indonesia
2025-09-01
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| Schriftenreihe: | Journal of Information Systems and Informatics |
| Schlagworte: | |
| Online-Zugang: | https://journal-isi.org/index.php/isi/article/view/1193 |
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