Impact of UI/UX on Shopee User Acceptance: A TAM Approach
In the digital era, e-commerce platforms such as Shopee must continually improve their user interface (UI) and user experience (UX) to enhance user acceptance and competitiveness. This study analyzes the impact of UI/UX on user acceptance of the Shopee application using the Technology Acceptance Mo...
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| Главные авторы: | , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Asosiasi Doktor Sistem Informasi Indonesia
2025-09-01
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| Серии: | Journal of Information Systems and Informatics |
| Предметы: | |
| Online-ссылка: | https://journal-isi.org/index.php/isi/article/view/1193 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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