Investigating success factors influencing in e-CRM adoption: Evidence from banking industry
This paper aims to examine the effects of technology adoption and quality of websites on customer satisfaction as well as customer loyalty in banking industry. It also investigates the effect of electronic customer satisfaction on customer loyalty and the effect of electronic customer satisfaction o...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Growing Science
2015-01-01
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| Serie: | Management Science Letters |
| Soggetti: | |
| Accesso online: | http://www.growingscience.com/msl/Vol5/msl_2014_329.pdf |
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