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The role of the level of artificial intelligence adoption on business model innovation, sustainable competitive advantage, and firm performance: Integrating the TOE framework and Dynamic Capabilities theory

Drawing on the TOE framework (Technology-Organization-Environment) and Dynamic Capabilities theory, this study aims to explain the mechanisms driving the level of Artificial Intelligence adoption (AI) and its resulting impacts on firm performance. Using the Partial Least Squares Structural Equation...

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Principais autores: Nguyen Thi Phuong Anh, Bui Huy Khoi, Nguyen Quang Thu, Tran Nha Ghi
Format: Artigo
Sprog:Inglês
Udgivet: KeAi Communications Co., Ltd. 2026-07-01
Serier:Green Technologies and Sustainability
Fag:
The level AI adoption
Business model innovation
Firm performance
Sustainable competitive advantage
TOE framework
Online adgang:http://www.sciencedirect.com/science/article/pii/S2949736126000503
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