The role of the level of artificial intelligence adoption on business model innovation, sustainable competitive advantage, and firm performance: Integrating the TOE framework and Dynamic Capabilities theory

Drawing on the TOE framework (Technology-Organization-Environment) and Dynamic Capabilities theory, this study aims to explain the mechanisms driving the level of Artificial Intelligence adoption (AI) and its resulting impacts on firm performance. Using the Partial Least Squares Structural Equation...

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Autors principals:	Nguyen Thi Phuong Anh, Bui Huy Khoi, Nguyen Quang Thu, Tran Nha Ghi
Format:	Artigo
Idioma:	Inglês
Publicat:	KeAi Communications Co., Ltd. 2026-07-01
Col·lecció:	Green Technologies and Sustainability
Matèries:	The level AI adoption Business model innovation Firm performance Sustainable competitive advantage TOE framework
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2949736126000503
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