Evolución y caracterización de los modelos de Brand Equity
The Brand Equity has been popular since the early 1980's. Its importance being that the brand is an intangible asset of great importance within companies, due to the personality of the product, as well as a being a unique element, a differentiator and of great value to consumers. Aaker defines it as...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Konrad Lorenz Fundación Universitaria
2014-12-01
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| Series: | Suma de Negocios |
| Subjects: | |
| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-evolucion-caracterizacion-los-modelos-brand-S2215910X14700382 |
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