FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA
This research was conducted aiming to find out the factors that influence interests of millennial generation towards purchase decision involvement mediated by trust. The independent variable in this study is social media usage, eWOM, third party recognition, and legal framework. The sample collectio...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2020-01-01
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| Serie: | Journal of Management and Business Review |
| Soggetti: | |
| Accesso online: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/168 |
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