FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA

This research was conducted aiming to find out the factors that influence interests of millennial generation towards purchase decision involvement mediated by trust. The independent variable in this study is social media usage, eWOM, third party recognition, and legal framework. The sample collectio...

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Detalles Bibliográficos

Principais autores:	Ridho Ryswaldi, Vera Pujani
Formato:	Artigo
Idioma:	Inglês
Publicado:	Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2020-01-01
Series:	Journal of Management and Business Review
Assuntos:	social media usage, ewom, third party recognitiom, legal framework, trust, purchase decision involvement
Acceso en liña:	https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/168
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