Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
<p class="AbstractTitle"><em>This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, while the sample...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas Muhammadiyah Sumatera Utara
2020-11-01
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| coleção: | Jurnal Ilmiah Manajemen dan Bisnis |
| Assuntos: | |
| Acesso em linha: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5633 |
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