क्यूआर कोड

The Role of Emotional Marketing in Achieving Marketing Ambidexterity: An Analytical Study of Opinions from a Sample of Commercial Bank Managers in Duhok Governorate

This study investigates the role of emotional marketing in achieving marketing ambidexterity within commercial banks in Duhok Governorate, Kurdistan Region of Iraq. Emotional marketing, operationalized through aesthetic, utilitarian, and conscious emotions, is analyzed in relation to marketing ambi...

पूर्ण विवरण

में बचाया:
मुख्य लेखकों: Abdulwahid Taha Shukri, Nizar Ahme Hamid
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur 2025-09-01
श्रृंखला:Danadyaksa
विषय:
Emotional Marketing
Marketing Ambidexterity
Opportunity Exploration
Opportunity Exploitation
Emerging Markets
ऑनलाइन पहुंच:https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/196
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