The Role of Emotional Marketing in Achieving Marketing Ambidexterity: An Analytical Study of Opinions from a Sample of Commercial Bank Managers in Duhok Governorate

This study investigates the role of emotional marketing in achieving marketing ambidexterity within commercial banks in Duhok Governorate, Kurdistan Region of Iraq. Emotional marketing, operationalized through aesthetic, utilitarian, and conscious emotions, is analyzed in relation to marketing ambi...

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Ngā kaituhi matua:	Abdulwahid Taha Shukri, Nizar Ahme Hamid
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur 2025-09-01
Rangatū:	Danadyaksa
Ngā marau:	Emotional Marketing Marketing Ambidexterity Opportunity Exploration Opportunity Exploitation Emerging Markets
Urunga tuihono:	https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/196
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!