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Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia

Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from mode...

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Detalhes bibliográficos
Principais autores: Raya Ilham Syah Majiid, Joko Sutrisno, Umi Barokah
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Sebelas Maret, Faculty of Agriculture 2020-03-01
coleção:Caraka Tani: Journal of Sustainable Agriculture
Assuntos:
Acesso em linha:https://jurnal.uns.ac.id/carakatani/article/view/34476
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