Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia

Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from mode...

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Autors principals:	Raya Ilham Syah Majiid, Joko Sutrisno, Umi Barokah
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Sebelas Maret, Faculty of Agriculture 2020-03-01
Col·lecció:	Caraka Tani: Journal of Sustainable Agriculture
Matèries:	consumers of vegetables customer satisfaction index marketing mix traditional market
Accés en línia:	https://jurnal.uns.ac.id/carakatani/article/view/34476
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