Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addit...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
University of Algarve, ESGHT/CINTURS
2020-01-01
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| Series: | Tourism & Management Studies |
| Assuntos: | |
| Acceso en liña: | https://www.tmstudies.net/index.php/ectms/article/view/1160 |
| Tags: |
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