Application of the SOBC model to study customers' online purchase intentions in an emerging economy during COVID-19: does gender matter?

Purpose – Online shopping around the world is growing exponentially, especially during the COVID-19 pandemic. This study aims to examine how an online customer's purchasing experience influences his/her buying intention and willingness to believe in fraud news, as well as the ripple impact of satisf...

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Hlavní autoři:	Md. Rabiul Awal, Md. Shakhawat Hossain, Tahmina Akter Arzin, Md. Imran Sheikh, Md. Enamul Haque
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Emerald Publishing 2024-11-01
Edice:	PSU Research Review
Témata:	Online shopping Satisfaction Trust Emerging economy Purchase intention Fake news
On-line přístup:	https://www.emerald.com/insight/content/doi/10.1108/PRR-02-2022-0014/full/pdf
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