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INFLUENCE OF CSR ACTIVITY, SERVICE QUALITY AND BRAND ATTITUDE TO CUSTOMER’S RE-VISIT INTENTION IN HOTEL INDUSTRY

Abstract: Hotels are a key component of tourism industry and tourism industry is strongly reliant on them. The tourism industry and the hotel sector are most closely related. Corporate social responsibility is a key strategic resource in the hospitality sector. This study intends to investigate pro...

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Автори: Barita Martin Parluhutan Simarmata, Budi Utomo, Elferdy, Fariza Astrini, Ira Chandra Tio, Prayitno Susanto
Формат: Artigo
Мова:Árabe
Опубліковано: Yayasan Pendidikan Islam dan Multikultural 2022-10-01
Серія:International Journal of Islamic Education, Research and Multiculturalism
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Keywords: Corporate Social Responsibility (CSR), Customer Satisfaction, Revisit Intention, Environmental CSR, Philanthropic CSR, Staff Behaviour, Brand Attitude
Онлайн доступ:https://journal.yaspim.org/index.php/IJIERM/article/view/157
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