Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market
Type of the article: Research Article AbstractAs influencer marketing intensifies within the hyper-competitive personal care industry, selecting the optimal brand endorser ranging from high-profile celebrities to niche social media influencers has become a critical strategy for fostering sustainabl...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
LLC "CPC "Business Perspectives"
2026-01-01
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| Edice: | Innovative Marketing |
| Témata: | |
| On-line přístup: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/23654/IM_2026_01_Pham.pdf |
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