How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cognitive mechanism and label credibility as a key moderating factor, to better underst...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Emerald Publishing
2026-05-01
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| Saila: | Journal of Trade Science |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.emerald.com/jts/article-pdf/14/2/106/11578480/jts-01-2026-0010en.pdf |
| Etiketak: |
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