Generational Preferences and Willingness to Pay for Antioxidant-Rich Pomegranates: Insights into Consumer Behavior and Market Potential

This study investigates consumer preferences and willingness to pay (WTP) for antioxidant-rich pomegranates, focusing on the roles of product attributes and generational differences. A survey of 3019 Italian consumers assessed consumption habits, perceived barriers, and WTP for antioxidant-enriched...

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Détails bibliographiques

Auteurs principaux:	Anna Uliano, Marco Lerro
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2025-05-01
Collection:	Agriculture
Sujets:	consumer preferences WTP best–worst enriched foods age cohorts
Accès en ligne:	https://www.mdpi.com/2077-0472/15/11/1162
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