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Generational Preferences and Willingness to Pay for Antioxidant-Rich Pomegranates: Insights into Consumer Behavior and Market Potential

This study investigates consumer preferences and willingness to pay (WTP) for antioxidant-rich pomegranates, focusing on the roles of product attributes and generational differences. A survey of 3019 Italian consumers assessed consumption habits, perceived barriers, and WTP for antioxidant-enriched...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Anna Uliano, Marco Lerro
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2025-05-01
Schriftenreihe:Agriculture
Schlagworte:
consumer preferences
WTP
best–worst
enriched foods
age cohorts
Online-Zugang:https://www.mdpi.com/2077-0472/15/11/1162
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