Customers' Mental Image Using Net Promoter Score From Airlines Companies
Nowadays, survival of companies and materializing their vision depends on, and is guaranteed by, the company's capability in attracting and maintaining customers. The Corporate image, as a potential effective source, plays an important role in customer's behavior while making halo effect in customer...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Persa |
| Опубликовано: |
Yazd University
2015-12-01
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| Серии: | کاوشهای مدیریت بازرگانی |
| Предметы: | |
| Online-ссылка: | http://bar.yazd.ac.ir/article_651_8c50b2a0fc8fc6c94f8ddeb1dd24ba1a.pdf |
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