The Impact of Digitalization on Net Promoter Score (NPS) among Banking Customers in Europe
This study explores the impact of digitalization on the Net Promoter Score (NPS) among banking customers in Europe. The topic was selected due to the growing importance of digital transformation in reshaping the banking industry and its potential to influence customer satisfaction and loyalty, as re...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura ASE Bucuresti
2026-06-01
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| coleção: | Romanian Economic Journal |
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| Acesso em linha: | https://rejournal.eu/article/impact-digitalization-net-promoter-score-nps-among-banking-customers-europe |
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