The WHO’s communication strategies on social media during the early stage of the 2021 COVID vaccination campaign
The crisis caused by COVID-19 forced public and private actors to deploy various strategies on social media to communicate effectively with their public. This research analyses the institutional communication of the World Health Organization’s Twitter account during the first quarter of 2021, with...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Espanhol |
| Publicado: |
Universidad de Piura
2023-03-01
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| Series: | Revista de Comunicación |
| Assuntos: | |
| Acceso en liña: | https://revistadecomunicacion.com/article/view/3102 |
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