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The WHO’s communication strategies on social media during the early stage of the 2021 COVID vaccination campaign

The crisis caused by COVID-19 forced public and private actors to deploy various strategies on social media to communicate effectively with their public. This research analyses the institutional communication of the World Health Organization’s Twitter account during the first quarter of 2021, with...

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Principais autores: Santana Lois Poch-Butler, Ángeles Moreno, Roberto Gelado-Marcos
פורמט: Artigo
שפה:Espanhol
יצא לאור: Universidad de Piura 2023-03-01
סדרה:Revista de Comunicación
נושאים:
Crisis communication
risk communication
strategic communication
institutional communication
health communication
social media
גישה מקוונת:https://revistadecomunicacion.com/article/view/3102
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