Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach
Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a relatively biased behavioral response to a purch...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
University of Tehran, Faculty of Management
2022-01-01
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| Serie: | مدیریت بازرگانی |
| Soggetti: | |
| Accesso online: | https://jibm.ut.ac.ir/article_86550_c33a9e6e31997160ae6354dd4075fe33.pdf |
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