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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a relatively biased behavioral response to a purch...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Meysam Shirkhodaie
Hōputu: Artigo
Reo:Persa
I whakaputaina: University of Tehran, Faculty of Management 2022-01-01
Rangatū:‫مدیریت بازرگانی
Ngā marau:
Urunga tuihono:https://jibm.ut.ac.ir/article_86550_c33a9e6e31997160ae6354dd4075fe33.pdf
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