Publishing Brand and Its Communication Potential

In the context of a decline in publishing circulation, there is a need to activate existing methods and ways to correct negative trends. Traditional in overcoming the crisis is the introduction of progressive forms and methods of book trade, but the development of business processes on online platfo...

詳細記述

書誌詳細

第一著者:	T. G. Kupriyanova
フォーマット:	Artigo
言語:	Russo
出版事項:	Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2023-10-01
シリーズ:	Библиосфера
主題:	publishing project author’s brand brand naming brand series multicollection digital content iteration consumer segment
オンライン･アクセス:	https://www.bibliosphere.ru/jour/article/view/1968
タグ:	タグ追加 タグなし, このレコードへの初めてのタグを付けませんか!