Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce pl...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Donatas Cvirka, Elzė Rudienė, Mangirdas Morkūnas
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2022-02-01
Edice:	Economies
Témata:	mobile commerce Facebook advertisement intention to buy
On-line přístup:	https://www.mdpi.com/2227-7099/10/2/52
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!