Behavioral Drivers of AI Adoption in Banking in a Semi-Mature Digital Economy: A TAM and UTAUT-2 Analysis of Stakeholder Perspectives
The transformative potential of artificial intelligence (AI) in banking is widely acknowledged, yet its practical adoption often faces resistance from users. This study investigates the factors influencing AI adoption behavior among various stakeholders in the Greek semi-mature systemic banking ecos...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
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MDPI AG
2025-02-01
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| Reeks: | Information |
| Onderwerpen: | |
| Online toegang: | https://www.mdpi.com/2078-2489/16/2/137 |
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