Exploring customer perceptions of eco-sensitive practises in the Indian lodging industry
The present study investigates customer perception of eco-sensitive practises in the lodging industry in India. The study explores the customer’s preference to pay for such practises. The study combined quantitative and qualitative research methodology by using a structured questionnaire for t...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
AfricaJournals
2015-01-01
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| Serie: | African Journal of Hospitality, Tourism and Leisure |
| Soggetti: | |
| Accesso online: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article41vol4(2)july-nov2015.pdf
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