Identification and explanation of instances of greenwashing in the Iranian hospitality industry
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Allameh Tabataba'i University Press
2023-03-01
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| coleção: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Assuntos: | |
| Acesso em linha: | https://tms.atu.ac.ir/article_15739_99e2471198726670ef0f80f5ada1bd20.pdf |
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