DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY
The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products. The analysis adopted a quantitative and analytical approach by administering...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Oradea Publishing House
2020-09-01
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| coleção: | Oradea Journal of Business and Economics |
| Assuntos: | |
| Acesso em linha: | http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2020/10/OJBE_vol-52_31-43.pdf |
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