Locus of Control and Word of Mouth Communication among Consumer
Word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. The purpose of this study is to determine the relationship between locus of control with word of mouth communic...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
University of Tehran, Faculty of Management
2011-08-01
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| Col·lecció: | مدیریت بازرگانی |
| Matèries: | |
| Accés en línia: | https://jibm.ut.ac.ir/article_23929_80b70aa66d08d19dbd8c6737234a224b.pdf |
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