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Locus of Control and Word of Mouth Communication among Consumer

Word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. The purpose of this study is to determine the relationship between locus of control with word of mouth communic...

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Bibliografiske detaljer
Principais autores: Ali Shaemi, Mojtaba Barari
Format: Artigo
Sprog:Persa
Udgivet: University of Tehran, Faculty of Management 2011-08-01
Serier:‫مدیریت بازرگانی
Fag:
Online adgang:https://jibm.ut.ac.ir/article_23929_80b70aa66d08d19dbd8c6737234a224b.pdf
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