The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran)

The current paper examines the impact of export market orientationand marketing mix adaptation on export performance in Tehran's exports companies. The current paper pursues two major goals; first to figure out export market orientation and marketing mix adaptation strategy impact on export performa...

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Bibliografische gegevens

Hoofdauteurs:	Rahim Mohtaram, Mehrdad Movasagh
Formaat:	Artigo
Taal:	Persa
Gepubliceerd in:	University of Tehran, Faculty of Management 2018-04-01
Reeks:	‫مدیریت بازرگانی
Onderwerpen:	Export market orientation Export performance External environment Marketing mix adaptation Psychological distance
Online toegang:	https://jibm.ut.ac.ir/article_65793_2de90055f4c34a5e9534e9f4d04fce6b.pdf
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