The Study of Effect Export Market Orientation and Marketing Mix Adaptation on Export Performance (Case Study: Non-oil Exporter Firms in Tehran)

The current paper examines the impact of export market orientationand marketing mix adaptation on export performance in Tehran's exports companies. The current paper pursues two major goals; first to figure out export market orientation and marketing mix adaptation strategy impact on export performa...

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Autors principals:	Rahim Mohtaram, Mehrdad Movasagh
Format:	Artigo
Idioma:	Persa
Publicat:	University of Tehran, Faculty of Management 2018-04-01
Col·lecció:	‫مدیریت بازرگانی
Matèries:	Export market orientation Export performance External environment Marketing mix adaptation Psychological distance
Accés en línia:	https://jibm.ut.ac.ir/article_65793_2de90055f4c34a5e9534e9f4d04fce6b.pdf
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