Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior

The goal of this research was to develop, test and validate a Theoretical Model that contemplated the constructs that are determinant for the Repurchase Intent. The study was developed in the context of a Higher Education Institution (HEI) located in Serra Gaúcha, Rio Grande do Sul, Brazil. A quanti...

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Bibliografische Detailangaben

Hauptverfasser:	Gabriel Sperandio Milan, Lidiane Campos da Cunha, Luciene Eberle, Deonir de Toni, Pelayo Munhoz Olea
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Editora Unijuí 2019-01-01
Schriftenreihe:	Desenvolvimento em Questão
Schlagworte:	value facilitation value in use customer satisfaction repurchase intention educational services
Online-Zugang:	http://www.redalyc.org/articulo.oa?id=75261084026
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