The Influence of Promotion, Service Quality, and Electronic Word of Mouth on Customer Loyalty through Customer Satisfaction on the Instagram Account @rooftopin.nesia
The use of social media has become a key strategy in business development in the era of information technology. Rooftopin Café utilizes social media to build relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotion...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Indonésio |
| Publicat: |
Islamic University of Indragiri
2025-07-01
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| Col·lecció: | Sistemasi: Jurnal Sistem Informasi |
| Matèries: | |
| Accés en línia: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5196 |
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