Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

There has been a dramatic growth of individuals using online auctions especially within Consumer-to-Consumer (C2C) e-commerce coupled with increasing academic attention to behaviour in the online environments. Literature has identified the influence of attitudes, perceptions, trust and security on i...

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Hlavní autoři:	Christopher McLaughlin, Laura Bradley, Garry Prentice, Emma-Jayne Verner, Sharon Loane
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Dublin Business School 2017-09-01
Edice:	DBS Business Review
On-line přístup:	https://dbsbusinessreview.ie/index.php/journal/article/view/4
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