Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour
There has been a dramatic growth of individuals using online auctions especially within Consumer-to-Consumer (C2C) e-commerce coupled with increasing academic attention to behaviour in the online environments. Literature has identified the influence of attitudes, perceptions, trust and security on i...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Dublin Business School
2017-09-01
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| Serier: | DBS Business Review |
| Online adgang: | https://dbsbusinessreview.ie/index.php/journal/article/view/4 |
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