The Effect of Perceived Quality, Brand Experience and Perceived Risk on the Repurchase Intention of McDonald's Products in Kediri City
This study aims to determine how the influence of perceived quality, brand experience and repurchase intention on repurchase interest in McDonald's products in Kediri City, which is ranked the second most popular fast food restaurant in Indonesia. McDonald's is also one of the pioneers of fast food...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin
2024-08-01
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| Serier: | Journal of Economics Education and Entrepreneurship |
| Fag: | |
| Online adgang: | https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/12156 |
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